Want it? NIMA finds it
Why Nima instead of the mall?
Real thrift prices, verified quality and sourcing superpowers.
KES 1,850
Vintage denim jacket with sun-faded seams and a boxy cut.
KES 5,200
Mass-produced look alike with less character, triple the price.
Built for informal retail
Real market data
We clean photos, tag items, and classify every piece sourced by Nima shoppers—so you can search Nairobi's chaotic markets instantly.
Grassroots empowerment
Sellers grow consistent income, shoppers earn commissions, and customers unlock the freshest thrift drops first.
About Nima
Nima AI is building the world's first AI-powered personal shopper for emerging markets. In places like Kenya, over 80% of retail happens in informal, offline markets — vibrant, creative, but chaotic. Products are not cataloged, not searchable, and not discoverable. Nima changes that.
Our field shoppers capture inventory from markets like Toi, and our AI instantly cleans images, tags items, classifies categories, writes descriptions, and indexes everything. Customers simply describe what they want — through text or photo — and Nima finds it, or sends a shopper to source it in real time.
What Nima unlocks:
- Searchability in a space that has never been searchable
- Income growth for market sellers
- Formalization without bureaucracy
- Economic empowerment at grassroots scale
- Data visibility for development partners
Nima is not just an e-commerce app. It is the operating system for Africa's informal retail sector, powered by AI, designed for scale, and rooted in local realities.
Digitise the informal market. Empower millions. Build the future of commerce from the ground up.